Brand discovery for Cube

Before we refine Cube’s identity, we want to hear from each founder separately. Your answers shape the story behind the logo, the words we use and how the brand should feel.

• Answer on your own, before you compare notes. Differences between you are useful.
• First instincts are more useful than polished answers. Short is fine.
• It takes about 15 minutes. Skip anything you’re unsure about.
• At the end, download your answers as a PDF and email it to Kaan.